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Next-Gen Keyword Contextual Targeting

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# 1
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Adwords recently launched their new contextual targeting engine for display network. http://adwords.blogspot.in/2012/03/better-way-to-buy-display.html.

 

It is not fully implemented yet in all the accounts but in some of them. In case anyone of you tried it on your end then please share your feedbacks and helpful tips if any.

 

Thanks!

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Re: Next-Gen Keyword Contextual Targeting

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# 2
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Really looking forward to this, but ... not yet rolled out for me, in any of the accounts.

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Next-Gen Keyword Contextual Targeting

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# 3
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I actually have it implemented for one of my colleagues who is in Germany. Will post some insights as soon as I have them.

I got hold of a PDF from google though that says enhanced CPC and dynamic keyword insertions are some of the strategies they think would work well for this new contextual engine.