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New tips to Increase Quality Score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Can anybody please guide me how to increase quality score of search keywords

Re: New tips to Increase Quality Score

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
Hello Hafeez,
Quality Score of keywords depend on lots of factors and can take sometime to make improvments. You are right CTR is one of most important factor in calculating the QS, but beside this, it depends on the relevancy in between your keywords and ad texts and landing page. History of keywords, historical CTR of the display URLs in the ad group, account's performance in the geographical region where the ad will be shown etc.
Google adwords calculate the QS for Search and Display network in diferent way. Kindly read this and get knowledge about quality score.
https://support.google.com/adwords/answer/2454010?hl=en

Hope it helps you.

Re: New tips to Increase Quality Score

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭