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New "Similar Audiences" Targeting

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# 1
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I am interested in trying out the new "similar audiences" retargeting option. Any tips for ways to qualify for this feature?

 

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by Alys (Google Employee)
September 2015

Re: New "Similar Audiences" Targeting

Top Contributor
# 2
Top Contributor

Hi davidcorman,

 

Honestly I haven't tried similar audiences yet, but I was going through this help center article on this topic which says:

 

"Google will automatically identify which of your remarketing lists qualify for similar audiences based on a variety of factors, including but not limited to the number of visitors on the original list, how recently these people joined the original list, and the types of sites that these visitors browsed."

 


So, I believe that you should first focus mainly on your existing remarketing lists and try to attract good number of users fastly, so that your list gets eligibility for similar audiences too.

 

Just a thought!

Pankaj

Re: New "Similar Audiences" Targeting

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# 3
Follower ✭ ✭ ☆
Thanks for your reply and the help article.

Re: New "Similar Audiences" Targeting

Collaborator ✭ ✭ ✭
# 4
Collaborator ✭ ✭ ✭

I am also interested in this subject since my remarketing lists have over 5.000 visitors and I have not received an invitation yet for this feature. How is this eligibility communicated ,in the email or in the interface ?