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New device bid adjustments and how they work

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I was wondering how does the new bid adjustment system works? To be more specific if I had an ad group with a bid of $2 and the adjustments set for desktop +10%, mobile +20% and tablet +30% how would that affect the keywords based on the base bid of the ad group? Would it just add the % for every device separately or would it increase the bid for desktop first, since it is the base bid, and then increase it for other devices?

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by topic author Stefan D
November 2016

New device bid adjustments and how they work

Rising Star
# 2
Rising Star

It would add the % for every device separately. The base bid is for all devices. 

 

 

New device bid adjustments and how they work

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thank you for the fast response. One more thing, would it work the same way for keywords inside the ad group that do not have the default bid?

 

New device bid adjustments and how they work

Rising Star
# 4
Rising Star

Correct, it will adjust whatever the bid for the keyword is, regardless of whether you have set a bid or it is the default bid.

New device bid adjustments and how they work

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Thank you so much.