Negative match type definition
Here's the keyword match type help article. Negative match types are included, but I'm struggling with a specific negative match type help doc.
Essentially broad match negatives wil exclude any search term that has any of those negative broad terms in any order. ex. -widgets would exclude 'widgets portland'.
Negative phrase excludes any queries in that order. Ex. -"widgets Portland" would exclude 'widgets portland', but not 'portland widgets'.
Negative exact will only exclude that exact term, in that exact order. Ex. -[widgets portland] would exclude 'widgets portland' and nothing else.
Was that at all helpful?
I think this artile should help you
Basically other than BMM everything works in negative
Re: Negative match type definition[ Edited ]
January 2016 - last edited January 2016
while a lot of the info offered above is helpful, a very important note to make is:
According to Google's latest help -- Broad Match singular NEGATIVE keywords will not automatically trigger plurals and vice versa. This is different than the behavior of Broad Match keywords, and as such, is confusing.
"To add broad-matched negative keywords, you'll need to add the plural version of these keywords in addition to the singular version, such as "wine" and "wines.""
Re: Negative match type definition
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