AdWords
5.1K members online now
5.1K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Negative keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi - id like to add the word "how" to my negative shopping campaign list and apply it to all campaigns, so that the following phrases do not trigger ads:

e.g.

how much...
how to...
how is...
how big...

etc...

But if i do that will it stop words like "show", "shower" triggering ads too?  I need show and shower etc to trigger ads.

Thanks

Dave

3 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by Archit (Rising Star)
September 2016

Re: Negative keywords

Top Contributor
# 2
Top Contributor

Hi @David S

 

Adding 'how' as the negative keyword will not stop your ads for search terms containing 'show', 'shower' etc. 

 

It will only stop ads for the search terms that contain the word - how

 

Thanks
Ratan Jha
Join me on Google+   |   Twitter

Re: Negative keywords

Rising Star
# 3
Rising Star
Hi David,

Ratan's reply is accurate. Here is some additional info you may find helpful: https://support.google.com/adwords/answer/2453972

Best,

John

Re: Negative keywords

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
Many Thanks

Re: Negative keywords

Rising Star
# 5
Rising Star
Adding a side note here.

To get rid of adding the same term as negative or generic list of negative keywords in all the campaigns separately, use the shared library.

Regards
Archit, AdWords Rising Star, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

Re: Negative keywords

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
That's what ive been doing Smiley Happy