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Negative keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I run a cleanign agency. I see that I am paying for clicks when people use search terms like '"Cleaning jobs London", even though I have 'jobs' ( & job ) on my negative keywords list.

1 Expert replyverified_user

Re: Negative keywords

Top Contributor
# 2
Top Contributor

Hi sw17.  Over what time period are you seeing these searches?  The most common answer to this situation is that the search terms report covers a time period before the negative Keyword was added.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits

Re: Negative keywords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Hi the negative list was setup at teh end of January. Been seeing the 'job' clicks ever since then.

Maybe I need 'phrase match' ?

Re: Negative keywords

Participant ✭ ☆ ☆
# 4
Participant ✭ ☆ ☆
Hi, which match type are you using for job or jobs currently?

Re: Negative keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Broad Match

Re: Negative keywords

Participant ✭ ☆ ☆
# 6
Participant ✭ ☆ ☆
May be the problem is that you have keywords with jobs. You should try searching for it using filter option.

This is the only problem i can think of.

Thanks

Re: Negative keywords

Top Contributor
# 7
Top Contributor

The broad match "job" should be sufficient.

 

What are your current Keyword matching options set to in Campaign Settings?  If they're the default (to use close variants), I'd be tempted to switch this off.  As I said before, you might also do better using a better matching option for your Keyword(s) themselves.

 

Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits