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Negative keywords question.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Example, I have this keyword "chicken automatic door", if I add "automatic door" as a Negative keyword, does it conflict with my keyword? does it disable my keyword? what about negative keywords like "door" and "chicken"?

1 Expert replyverified_user

Re: Negative keywords question.

Top Contributor
# 2
Top Contributor
Hello, John.

It all depends on the match type. A keyword such as "chicken automatic door" is blocked by -"automatic door", but not by -[automatic door]. The former blocks any search terms containing "automatic door" in this order, while the latter only blocks one single search query: "automatic door". If the search term contains anything extra, the exact match negative keyword will not block it.

However, more recently AdWords started showing, in the Ad Preview Tool, if a targeted keyword is blocked by a negative one.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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