AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
4.1K members online now
4.1K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Negative keywords question.

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Example, I have this keyword "chicken automatic door", if I add "automatic door" as a Negative keyword, does it conflict with my keyword? does it disable my keyword? what about negative keywords like "door" and "chicken"?

1 Expert replyverified_user

Re: Negative keywords question.

Top Contributor
# 2
Top Contributor
Hello, John.

It all depends on the match type. A keyword such as "chicken automatic door" is blocked by -"automatic door", but not by -[automatic door]. The former blocks any search terms containing "automatic door" in this order, while the latter only blocks one single search query: "automatic door". If the search term contains anything extra, the exact match negative keyword will not block it.

However, more recently AdWords started showing, in the Ad Preview Tool, if a targeted keyword is blocked by a negative one.
Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
Was my response helpful? If yes, please mark it as the ‘Best Answer.’ Learn how here.