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Negative keywords blocking targeted keywords

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone, 

 

I'm having a small issue with one keyword that I don't know how to solve:

 

- I have this negative keyword: handbag (broad match)

- I have this keyword +brand handbag (broad match modifier)

 

But the second one is not showing due to the last one. 

 

My question is: is there any way to have ads showing for +brand handbag but not for any other handbag-related search?

 

Thanks!

2 Expert replyverified_user

Re: Negative keywords blocking targeted keywords

Top Contributor
# 2
Top Contributor
Hi there;
I would not use broad match in this case but rather "exact match" and specific brand names.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Negative keywords blocking targeted keywords

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks a lot MosheTLV but that's not exactly what I was asking...

My question: is there any way to have ads showing for this query: +brand handbag, but not for any other query having the word handbag on it?

Anyone has any idea? Thanks a lot!
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
September 2015

Re: Negative keywords blocking targeted keywords

[ Edited ]
Top Contributor
# 4
Top Contributor

Hi Ana M,

I second Moshe's Suggestion. If i want only brand name handbag to trigger my ad, I would prefer use it in exact match type. If not, then you need to add all other brands in broad negative at adgroup level.

May I know why you want keyword in BMM and want only this keyword to trigger. When you add + sign before brand name, it will show only for brand name and its variations such as mispells etc.

Thanks
Neha Gupta

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
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Re: Negative keywords blocking targeted keywords

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
Thanks!

It's because handbag is triggered for lots of KWs and I only want people actually looking for handbag plus my brand to show... I don't know if I'm explaining my self... :-/

Re: Negative keywords blocking targeted keywords

Top Contributor
# 6
Top Contributor

As @NehaGupta  and I explained the best way to do that is using exact match.

Try this setting: +handbag +brand

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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