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Negative keyword match type

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

 

Can someone please explain how match type effects negative keywords? 

 

Am I better off using "how to" (phrase match) as a negative keyword or simply leaving it as broad match? My concern is that if I leave my negatives as broad match, they will also block related terms that may be valuable to my campaign?

 

Thank you

5 Expert replyverified_user
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Marked as Best Answer.
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Accepted by topic author David G
February 2017

Negative keyword match type

Top Contributor
# 9
Top Contributor

@David G;

>>"Like with other keywords, you can use broad, exact, or phrase match negative keywords. However, these negative match types work differently than their positive counterparts.

The main difference is that you'll need to add synonyms, singular or plural versions, misspellings, and other relevant variations if you want to exclude them.

https://support.google.com/adwords/answer/2453972

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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View solution in original post

Negative keyword match type

Top Contributor
# 2
Top Contributor

Let me ping our specialist on this

@Neha Gupta ?

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Negative keyword match type

[ Edited ]
Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆

Hi @David G,

 

Negative match types are considered as follows:

  • Exact - Exact match, not including variants, misspells and such only pure exact match.
  • Phrase - Like exact match above, but also excluding any search term that contains the phrase.
  • Broad Match - Like Phrase above, only the exact order of the words does not matter.

 

Can you give an example of a broad you wish to exclude and keyword you think it might block?

 

Hope that helps Smiley Happy

 

Negative keyword match type

Top Contributor
# 4
Top Contributor

To my recollection close variants are excluded from negative keywords;

@Neha Gupta ?

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Negative keyword match type

Top Contributor
# 5
Top Contributor

I wish negative keywords covered close variants. When people misspell their search query, the negative doesn't work. And it is impossible to cover every possible misspelling and typo.

 

Re: Negative keyword match type

Top Contributor
# 6
Top Contributor

@David G,

 

Spoiler
My concern is that if I leave my negatives as broad match, they will also block related terms that may be valuable to my campaign?

 

Negative never consider Related terms.

 

@RobSkelton,

Spoiler
I wish negative keywords covered close variants. When people misspell their search query, the negative doesn't work. And it is impossible to cover every possible misspelling and typo.

I completely agree with you, but also, there would be some negative impact in many accounts.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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Negative keyword match type

Top Contributor
# 7
Top Contributor

Hey Guys,

 

@RobSkelton is right, the marked "best answer" here has a flaw - negative keywords, regardless of match type do NOT match/block close variants nor synonyms, plurals, misspellings etc...you have to add each individual variant as a negative (where possible).  -shoe doesn't block shoes and -coat doesn't block jacket.

 

Hope this helps.

 

-Tommy

Tommy Sands, AdWords Top Contributor | Community Profile | Twitter | Philly Marketing Labs
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Negative keyword match type

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭

Thanks for your reply Tommy.

 

Is this something that Google states in their policies (I couldn't anything) or something you've seen from your own experience? 

 

 

Marked as Best Answer.
Solution
Accepted by topic author David G
February 2017

Negative keyword match type

Top Contributor
# 9
Top Contributor

@David G;

>>"Like with other keywords, you can use broad, exact, or phrase match negative keywords. However, these negative match types work differently than their positive counterparts.

The main difference is that you'll need to add synonyms, singular or plural versions, misspellings, and other relevant variations if you want to exclude them.

https://support.google.com/adwords/answer/2453972

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Negative keyword match type

Follower ✭ ✭ ☆
# 10
Follower ✭ ✭ ☆

Hi @David

 

Based on my experience, following is an example of how negative keyword and their match type impact the results:

 

1. If your negative keyword is shoes: Broad match type
You will not show for red shoes, where to buy shoes, red shiny shoes, etc.
You will show for red shoe

A query containing shoes will not show up whereas a query containing shoe will show up. Plurals, synonyms, misspellings and related terms will not be covered using broad match negative keyword.

 

2. If your negative keyword is "red shoes" - Phrase match type
You will not show up for red shoes, where to buy red shoes
You will show up for red shiny shoes, where to buy brown shoes

 

3. If your negative keyword is [red shoes] - Exact match type
You will not show up for red shoes
You will show up for where to buy red shoes, best red shoes, brown shoes

 

Use adgroup level negative keywords with the right match type to improve your CTR.

 

Hope this helps!

 

Thanks,

Sakthi