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Negative Remarketing Lists?

[ Edited ]
Top Contributor
# 1
Top Contributor

First up, I'm totally new to RLSA

 

There is a campaign that has been generating a lot of invalid clicks, in the past 14 days though it has skyrocketed to over 50% Invalid click rate.

 

I could block via IP in the campaign settings however I dont want to do that.

 

Is there a way to setup a negative list that could be used for a particular adgroup or keyword(s) to exclude say ppl that have seen the landing page more than 2x, so as to prevent them from seeing further ads when they perform a search?

Any help appreciated.

 

 

Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Negative Remarketing Lists?

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# 2
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Hi,

Yes, this is really possible when you create remarketing lists using Google Analytics.

Thanks,
Siva.

Re: Negative Remarketing Lists?

[ Edited ]
Top Contributor
# 3
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If you could expand/give clear details on how one would go about it, that would be helpful

Thanks
Whims

Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Negative Remarketing Lists?

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# 4
Participant ✭ ☆ ☆
Let me find that out and will revert

Re: Negative Remarketing Lists?

Participant ✭ ☆ ☆
# 5
Participant ✭ ☆ ☆

Here it is. First you need to install and use Google Analytics Remarketing. https://support.google.com/analytics/answer/2444872

 

Then choose the number of sessions in the behavior section and select the landing page in the conditions section. Here are the screen shots. You can do a whole lot more if you investigate Google Analytics remarketing.

sessions.png

 

lp.png

Re: Negative Remarketing Lists?

Top Contributor
# 6
Top Contributor
Thanks :-)

Lets assume for a moment analytics isnt being used, some other non google tracking service is being used.

As per my initial question, is it possible to do what I was considering using a negative list setup thru adwords specifically for search ads (not display network)
Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Negative Remarketing Lists?

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# 7
Participant ✭ ☆ ☆
Hmm, i don't think you can do it using negativesSmiley Happy

Siva.

Re: Negative Remarketing Lists?

Top Contributor
# 8
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Ok thanks ..off to do more reading. I may be mistaken but am sure I have seen mention of negatives somewhere.
Bronwyn Vourtis, Google Analytics Top Contributor
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Re: Negative Remarketing Lists?

[ Edited ]
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# 9
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Hi @Bronwyn V ; How are you? Great to see here again Smiley Happy

 

Yes. With RLSA you can create a rule to exclude users.

The help center  documentation is a bit "short" on this part.  See this discussion on the topic in  the community, and the summary from search engine land

https://www.en.adwords-community.com/t5/Performance-Optimization/Exclude-search-audience/td-p/215369

 

http://searchenginewatch.com/sew/how-to/2280819/google-adwords-remarketing-lists-for-search-ads-rlsa...

If you search Google for "RLSA strategies", you'll find many more blogs on the topic.

-Moshe

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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Re: Negative Remarketing Lists?

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# 10
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Gday @MosheTLV Smiley Very Happy

 

Those links are helpful, as is the google search for "rlsa strategies"

 

Having said that, I find this whole thing rather confusing and since I dont have a jar of Nutella on hand to drown my sorrows in, I think I shall resort to crawling under my desk to curl into a fetal position as I quietly sob for a while Smiley Sad

Bronwyn Vourtis, Google Analytics Top Contributor
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