AdWords
6.4K members online now
6.4K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Negative Keywords Not Working

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi everyone, 


I am currently running an AdWords campaign and I added a large list of negative keywords to my campaign. Today after checking the search terms report I saw a few search terms with keywords that I previously added as broad match negative keywords. 

 

Here is what happened

Negative keywords I already had placed

Dodge - Broad match

Jaguar - Broad match

Durango - Broad match

2007 - Broad match 

2003 - Broad match

 

Here are the search terms that came through, how is this possible? 

Capture5.PNG

 

Much appreciated

2 Expert replyverified_user

Negative Keywords Not Working

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

May this link helps you for better clarification.

https://support.google.com/adwords/answer/2453972

Negative Keywords Not Working

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

After rereading the article, I found the problem... Thanks

  • Your ad might still show when someone searches for a phrase that's longer than 10 words, and your negative keyword follows that 10th word. Let's say your negative keyword is "discount." Your ad can show when someone searches for "nice clean hotel rooms in Los Angeles close to beach discount" because your negative keyword is the 11th word in the phrase. On the other hand, we won't show your ad when someone searches for "nice clean hotel rooms in Los Angeles beach views discount" because your negative keyword is the 10th word in the phrase.

So does anyone know if there is a way to prevent this from happening, I realize there is probably no way to prevent this but hey, it can't hurt to ask. Thanks. 

Negative Keywords Not Working

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆

Great!

Then choose the best answer Smiley Happy

 

Negative Keywords Not Working

Top Contributor
# 5
Top Contributor

We have a specilist on that 

@Neha Gupta ?

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Negative Keywords Not Working

Top Contributor
# 6
Top Contributor

Thank you @MosheTLV for mention!

 

What I can quickly here: 1. Is there any other term in the query which can be added as negative? 2. What match type are you using? 3. Are you getting many clicks and impressions on these terms?

 

May be add in phrase match "a gastek seal on a transmission seal on a 2007" and "coolant hose flange in a jaguar" as negative. I am not sure may be because it includes few words from first 10 words it will exclude whole query. Worth a try in this situation if the term I have mentioned in not relevant.

 

Let me know your thoughts!

 

Thanks

Neha

 

 

Neha Gupta, AdWordsTop Contributor Follow Me: My Blog | Twitter | Google+ | LinkedIn
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’