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Negative Keyword phrase where first word changes

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

How do I add negative word that may be part of a word or words I might need? For example, I would like to add GA, abbreviation for Georgia, without effecting searches including leGAl.

3 Expert replyverified_user

Re: Negative Keyword phrase where first word changes

Top Contributor
# 2
Top Contributor
Hi Karen,

I would think its risky to directly add GA as you would be blocking out your own keywords.
I would not recommend negating this keywords directly...
- check you Search Terms Report - negate the terms that you wish. maybe in exact or phrase match type
- use keyword phrases to negate.. for example... -"cars georgia", -"cars GA"
This would ensure that GAI doesnt get affected since you may not have keywords like cars GAI.
If you do - a better option rather than negating GA would be modify the match types of your targeted keywords. Use +GAI or in Phrase or exact matches...

Hope this helps!
Cheers,
Shweta

AdWords Top Contributor
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Re: Negative Keyword phrase where first word changes

Top Contributor Alumni
# 3
Top Contributor Alumni

Negative keywords are not applied to characters in search queries. Keywords are treated as whole words.

 

For example, using GA as a negative keyword will not cause "legal" searches to be blocked.  It will cause "legal help in GA" searches to be blocked.

 

Make sense?


Theresa
Google AdWords Top Contributor
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Re: Negative Keyword phrase where first word changes

Rising Star
# 4
Rising Star
Hi Karen,

Theresa's answer explains it all. Additionally I would add that it would be best to do a search term report BOTH in AdWords AND in Google Analytics (AdWords -> Search Query Report + SEO _> Query Report) .
Joshua, Rising Star
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