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Negative KW's - Plurals

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# 1
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I understand I need to add plural negatives to block all irrelevant traffic.


So my approach is three pronged, let's say I want to block the KW car I use these negatives:






However after my neg KW's are uploaded, one of the plurals (either cars or car's) seems to get deleted.


Is it safe to assume that we don't need to use the apostrophe version?


So just by having car and cars, it will automatically block car's?

1 Expert replyverified_user
Marked as Best Answer.
Accepted by topic author Adam C
September 2015

Re: Negative KW's - Plurals

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# 2
Top Contributor
Hi Adam
That is correct. Google doesn't see count the apostrophe so car and cars is all you need. Google sees car's and cars as the same word.

Hope that helps.