AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
5.2K members online now
5.2K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Negative KW's - Plurals

Follower ✭ ☆ ☆
# 1
Follower ✭ ☆ ☆

I understand I need to add plural negatives to block all irrelevant traffic.

 

So my approach is three pronged, let's say I want to block the KW car I use these negatives:

 

car

cars

car's

 

However after my neg KW's are uploaded, one of the plurals (either cars or car's) seems to get deleted.

 

Is it safe to assume that we don't need to use the apostrophe version?

 

So just by having car and cars, it will automatically block car's?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Adam C
September 2015

Re: Negative KW's - Plurals

Top Contributor
# 2
Top Contributor
Hi Adam
That is correct. Google doesn't see count the apostrophe so car and cars is all you need. Google sees car's and cars as the same word.

Hope that helps.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Adam C
September 2015

Re: Negative KW's - Plurals

Top Contributor
# 2
Top Contributor
Hi Adam
That is correct. Google doesn't see count the apostrophe so car and cars is all you need. Google sees car's and cars as the same word.

Hope that helps.