Need an Openion
Hello to all,
May be my quesition is bit related to SEO. But i am facing diffuculties with that.
I am handling a campaigns where my client is selling bags. Now Bags are available in Many colors. Client created seperate pages for all type of bags. Now In my ads my Quality score and relavancy for the particular ads is very low.
1. Is it should be single page where all colors or bad displaying?
2. Can i go with seperate ads for all colors of producs?
There are 230 products she want to promote.
There could be multiple options as far as the website is concerned.
I am not sure how your website is structured but there is a possibility that bags could be arranged by Brands, cost etc... and when the user clicks on one brand, there could be various bags available that can be shown. Now when the user clicks on any particular bag, there should be options to choose the color and other possible things. It will actually depend upon how the functionality of your client website works. This is one of the possiblity which I am sharing.
My honest opinion would be to follow the website structure parallel to your AdWords account structure. Doing this would help you categorize various campaigns, ad groups, keywords, ads etc...in the same manner as website is structured. Find more details here: https://support.google.com/adwords/answer/2375470?hl=en