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Need Help Increasing My Landing Page Quality Score

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey Guys,

 

 I have a keyword in my ad group that says "Restaurant Online Ordering". That is my paying keyword, with an avg CTR of 5% . However  my landing page quality score for that keyword is below average.

 

On my landing page I don't have any text with the keyword "Restaurant Online Ordering" but customers already know that I am providing a restaurant online ordering service. It doesn't need to say it on my landing page.

 

Can you guys please help me and suggest what should I do to improve my landing page quality score.

 

Can i add meta data on my website to improve the quality score?

 

My website is SimpleMenu.com

1 Expert replyverified_user

Re: Need Help Increasing My Landing Page Quality Score

Badged Google Partner
# 2
Badged Google Partner
I would add a "Privacy Policy Page"

Then look how you fair on the Google testing sites:

Looking at page speed ( not bad, but could improve a bit)
https://developers.google.com/speed/pagespeed/insights/

Looking at Mobile friendly test ( you didn't pass)
https://www.google.com/webmasters/tools/mobile-friendly/

Looking at Structured data test : ( No issues)
https://developers.google.com/structured-data/testing-tool/

Re: Need Help Increasing My Landing Page Quality Score

Rising Star
# 3
Rising Star
Hi Eldan,

Besides the great things Eric posted, you can also check this article about Landing Page Experience, which is something important to understand to optimize:
https://support.google.com/adwords/answer/2404197?hl=en

Hope this helps.

Leandro Martinez | Basta1Click