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My new keywords has a 1/10 quality score but good CTR

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

  

  I have just started my adwords campaign yesterday, and has gotten a really good CTR, around 4% - 9%. My keywords are very relevant( I only have just 2 keywords per ad group, and my landing page is also relevant. 


Why is my quality score 1/10? Is it because I just started Adwords? Any help would be really appreciated. Thanks!

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Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
May 2017

My new keywords has a 1/10 quality score but good CTR

Top Contributor
# 2
Top Contributor

Yep, it takes time.

 

Also, Quality Scores are relative to other businesses bidding on the same or similar keywords. So even though 9% CTR is usually great, if everyone else is getting 20% it is not great.

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
May 2017

My new keywords has a 1/10 quality score but good CTR

Top Contributor
# 2
Top Contributor

Yep, it takes time.

 

Also, Quality Scores are relative to other businesses bidding on the same or similar keywords. So even though 9% CTR is usually great, if everyone else is getting 20% it is not great.

 

My new keywords has a 1/10 quality score but good CTR

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the response. Will increasing my CPC improve my quality score?

My new keywords has a 1/10 quality score but good CTR

Top Contributor
# 4
Top Contributor

Quality Score and Bids combine to make up Ad Rank, which determines your ad position.

 

Your bid cannot directly change your Quality Score.

 

Your bid can, indirectly, if a different ad position suits your ads better. 


The normal ways to improve Quality Score are better ad copy, better landing page & better keyword choices. Adding negative keywords can also help a lot.

 

My new keywords has a 1/10 quality score but good CTR

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭

You already got many great suggestions. I would like to include one more don't see at QS at least before 500 impressions.

 

Thanks