AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
2K members online now
2K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

My Client Center

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭
What are MDS accounts? Also explain ALO and MDO?
1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author kolli s
September 2015

Re: My Client Center

Rising Star
# 2
Rising Star

Hi there,

 

MDS is Manager Defined Spend which means MCCs using Invoicing can allocate account level budgets, called budget orders. Google would bill the agency/MCC which in turn bills the client.

 

ALO and MDO are types of orders. ALO (account level order) is meant for individual accounts and MDO (Manager Defined Order) is meant for MCCs to allocate account level budgets for child accounts. More info here

 

Feel free to write back!

Sumanth Sridhar

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author kolli s
September 2015

Re: My Client Center

Rising Star
# 2
Rising Star

Hi there,

 

MDS is Manager Defined Spend which means MCCs using Invoicing can allocate account level budgets, called budget orders. Google would bill the agency/MCC which in turn bills the client.

 

ALO and MDO are types of orders. ALO (account level order) is meant for individual accounts and MDO (Manager Defined Order) is meant for MCCs to allocate account level budgets for child accounts. More info here

 

Feel free to write back!

Sumanth Sridhar

Re: My Client Center

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
What you said is correct ...Thank you for the answer