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My CPC is at or above "Estimated Top Bid", but my Average position is

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# 1
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Is Estimated Top Position broken?


I'm discombobulated, My CPC is at or above "Estimated Top Bid", but my average position is 6 to 11 as opposed to 1-6. My Quality scores are 10/10.


Please correct me if I'm wrong but is "Estimated first page bid" is presumibly position 10 estimate and "Estimated Top Bid" a Position 1 estimate??


I would think that Estimated top bid CPC would get position 1-4 results, but reports do not reflect that.


If thats the case, why is my average position for many keywords in the 6-11 range; is the "Estimated CPC" column busted or what?



1 Expert replyverified_user

Re: My CPC is at or above "Estimated Top Bid", but my Averag

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# 2
Top Contributor

Hi Max,


The estimated FPB values are based on historical averages but sometimes the advertising landscape may change very rapidly and can overwrite estimates. E.g. if a famous singer issues new numbers ads associated with him/her may duplicate in anticipation of a sales hike. - In such instances there might be substantial discrepancies even if your QS values are 10/10. In general, don't take FPB as a promise it's rather for orientation purposes.