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My Budget Is Spending To Just One TOPIC! Why!

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

 

Hello! I Have 7 Topics Im Bidding On. All My Spend Is Going To One Topics. 

 

I have paused Arts & Entertainment in hopes that it would bring traffic to the other topics

 

Arts & Entertainment - Is At The Right CPC is needs to be I don't want to pause it.

 

So how do i get traffic from the other keywords?

 

Campaign Details:

Budget: $100

Bidding Style : Target ROI CPA : $40

Bidding: Topics Only

 

Do I need to Increase Target CPA ? Thanks!

 

 

1 Expert replyverified_user

Re: My Budget Is Spending To Just One TOPIC! Why!

Visitor ✭ ✭ ✭
# 2
Visitor ✭ ✭ ✭

Re: My Budget Is Spending To Just One TOPIC! Why!

Top Contributor
# 3
Top Contributor
It is not clear in your query when you stopped the Arts & Entertainment topic? Also not clear if the other topics accrued their traffic stats prior or posterior to that cutoff date?

Re: My Budget Is Spending To Just One TOPIC! Why!

Explorer ✭ ☆ ☆
# 4
Explorer ✭ ☆ ☆
Hi Steven,

Lakatos makes a good point about there needing to be a bit more information about the time-frames for these topics, as it would be important to know the time frame when Arts+Entertainment accrued the impressions/clicks, and when the other topics did.

The only other thing I would add is that if all of your topics are in the same campaign try breaking out the Arts+Entertainment into its own campaign and assign it its own budget. This way you will be able to get a clearer picture of how the other topics perform when Arts+Entertainment is out of the picture, but you won't have to pause it.

Regards,
Alex