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My Adwords performance has dropped in the last 2 months

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi all.

 

My Adwords performance has dropped in the last 2 months without having made any severe changes to the campaign. What could be the reason for this? Could it be the time of year? or just a seasonal drop in interest?

1 Expert replyverified_user

My Adwords performance has dropped in the last 2 months

Top Contributor
# 2
Top Contributor

Hi Don,

 

Reasons could be either related to your account or outside factors. Increasing competition leading to increased cost per click and if you haven't made any changes, you should review the Auction Insights Report and see where you are standing in front of others who are bidding around the similar products, services.

 

I also believe that you should be making regular changes to your account in terms of bidding, search terms analysis etc...

 

My 2 cents!

Pankaj