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My Adwords Ads Are Showing In Different Adgroup Keywords

[ Edited ]
Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

HI All,

 

My Adwords Ads Are Showing In Different Adgroup Keywords.

 

When I am searching "Cheap air tickets to Bangalore" then our Add of "Flights to chennai" is getting displayed. Where as all other companies are showing add of air tickets to India.

 

Looking for quick response.

 

Thanks

Ramesh  

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1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author Ramesh Bhatt
September 2015

Re: My Adwords Ads Are Showing In Different Adgroup Keywords

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
Hi Ramesh

The actual reason for it is that keywords in both those ad groups are triggering the auction.

This is most likely due to the fact that you have unrestricted, long tail, broad keywords.
For example
User's search: Cheap air tickets to Bangalore
Ad group1 KW: Air tickets to bangalore
AD group2 KW: Air Tickets to chennai

Both those KW's will trigger the ads in their ad groups.

Try changing your target KW's by adding a "+" onto the begining of a root word in the phrase.
For Example:
Cheap air tickets to Bangalore --> Cheap air +tickets to +Bangalore.

That way the ad associated with that keyword will only be triggered if the search query contains both tickets and bangalore

View solution in original post

Re: My Adwords Ads Are Showing In Different Adgroup Keywords

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆
It would seem that you need to add negative keyword Chennai to the Bangalore campaign. This would prevent this from happening in the future.

Re: My Adwords Ads Are Showing In Different Adgroup Keywords

Follower ✭ ✭ ☆
# 3
Follower ✭ ✭ ☆
i have already did that but i want to know actual reason of that...

Re: My Adwords Ads Are Showing In Different Adgroup Keywords

Top Contributor
# 4
Top Contributor

Hi Ramesh, what's your actual Keyword(s) for the Group holding this Ad?


Jon

AdWords Top Contributor Google+ Profile | Partner Profile | AdWords Audits
Marked as Best Answer.
Solution
Accepted by topic author Ramesh Bhatt
September 2015

Re: My Adwords Ads Are Showing In Different Adgroup Keywords

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
Hi Ramesh

The actual reason for it is that keywords in both those ad groups are triggering the auction.

This is most likely due to the fact that you have unrestricted, long tail, broad keywords.
For example
User's search: Cheap air tickets to Bangalore
Ad group1 KW: Air tickets to bangalore
AD group2 KW: Air Tickets to chennai

Both those KW's will trigger the ads in their ad groups.

Try changing your target KW's by adding a "+" onto the begining of a root word in the phrase.
For Example:
Cheap air tickets to Bangalore --> Cheap air +tickets to +Bangalore.

That way the ad associated with that keyword will only be triggered if the search query contains both tickets and bangalore

Re: My Adwords Ads Are Showing In Different Adgroup Keywords

Explorer ✭ ✭ ✭
# 6
Explorer ✭ ✭ ✭

Hi Ramesh,

 

Adding to Clynton's response, this is always the problem of using broad match keywords. Since the travel business backbone is towards conversions rather than branding, I would suggest you to go behind broad match modifiers. 

 

This is because people tends to use long tail keywords for booking flights and using broad match keywords may trigger your ad, for which people is not looking for. 

 

To learn more about Broad Match Modifier, click here

 

And while posting images on Adwords Community, add blur over personal information like email. You have hidden the website URL but have missed the hiding your email address on the top-right hand side of the image.

 

Also, as an addition tip, don't forget to use Remarketing List for Search Ads. This will help you increase ROI for your business too.

 

Thanks!