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Multiple conversions. And optimizing only for one conversion

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Multiple actions to be recorded as conversions. Example registration and transaction on e-commerce site. Can we bid  and optimize only for one action like registration from Adwords. Two conversions would be defined with placing of two different conversion code

1 Expert replyverified_user

Re: Multiple conversions. And optimizing only for one conversion

Top Contributor
# 2
Top Contributor

Hello Shirish,

 

Implementing different action types in the form of lead, sale etc... depends upon you actually. If you implement various action types, AdWords will record them accordingly and if you implement only one, it will be calculated in that way.

 

I am exactly not sure how you want to optimize your campaign. If you can elaborate more on this, Community might provide you more specifics.

 

Pankaj

Re: Multiple conversions. And optimizing only for one conversion

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Hello Pankaj - Just to put in more details.
Example - For e-commerce sites customers can also register and buy products. So both the actions registrations and transactions I plan to track it separately through different conversion tracking codes. For registration I will assign some business value like INR 100 for every registration and sale value of every transaction will be passed in Adwords. In future down the line of two months can I optimize my account based on registration only?