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Multiple Clickthroughs from same IP within seconds

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

I'm sure this has been discussed to death but I recently checked stats and I see that ALMOST ALL my clickthoughs are double or triple - same keyword phrase from same IP, usually within seconds. I would say 90% of them. This is clearly ridiculous and if nothing can be done I will be closing all my accounts. in effect the CPCs are doubled or tripled for each visitor I receive. My budget is maxed out each month and I don't get much for my money.

 

Come on Google, you should not be charging for multiple clickthoughs within seconds (or minutes) from the same IP address NO MATTER WHAT. That is not good customer service.

 

 

2 Expert replyverified_user

Re: Multiple Clickthroughs from same IP within seconds

Top Contributor
# 2
Top Contributor

Hello AlineH,

 

You can report the invalid click issues to Google by following this Invalid click Troubleshooter. Follow this and rest Google will investigate.

 

Pankaj

Re: Multiple Clickthroughs from same IP within seconds

Top Contributor
# 3
Top Contributor

AlineH, if you look at your AdWords statistics from the past, and compare them to your logs, how do they stack against each other? Are they detected by Google as invalid clicks or do they go through and you have to pay for them?

 

If  they're detected as invalid, then at least you don't pay for them (though the classification happens after your budget gets maxed out and your advertising is practically shut down for the day).

 

In any event (whether they're detected as invalid or not), if you really have someone that hunts you, you may end up with your budget used and your ads waiting for the next day.

 

The only solution I've thought about, in the past, is for advertisers to create their own logging system and log IP and request time, and if they detect let's say three requests in 10 seconds from the same IP, then an e-mail is sent and the advertiser can exclude those IPs.

 

It's a lot of work, I know. Another possibility would be, if you have API access, to automate this process, and use the AdWords API to add IPs to the list of excluded ones (I assume it can be done, but I've never tried it myself).

 

Best of luck!

Calin Sandici, AdWords Top Contributor | Find me on: Google+ | Twitter | LinkedIn | myBlog
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Re: Multiple Clickthroughs from same IP within seconds

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

Hi Calin, thanks for your reply but I don't have the time or technical know-how to follow your solutions.

 

I beleive this is happening through 'normal usage' - people flitting about. It's a different IP address every time and from what I can see they are charged to my account.

 

I guess the question is what does Google consider an invalid click? As far as I'm concerned the same person coming back FOR ANY REASON within seconds should not be charged as a 2nd clickthrough.

 

Aline

Re: Multiple Clickthroughs from same IP within seconds

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

Ok - I will see now that goes and report back!

 

Thanks,

Aline

Re: Multiple Clickthroughs from same IP within seconds

Top Contributor Alumni
# 6
Top Contributor Alumni

If your budget is being maxed out, you might want to look at your network distribution settings.  Are these clicks coming from Google searches, search partners, or the display network?

Re: Multiple Clickthroughs from same IP within seconds

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

That's not the issue - the ads are being shown on search and search partners only.

Re: Multiple Clickthroughs from same IP within seconds

Top Contributor Alumni
# 8
Top Contributor Alumni

Ok, so are those clicks coming from Google searches or from search partner traffic?  The behavior of the traffic can be quite different.

 

Also, you mention looking at stats.  Sometimes people click on the back button and then get to your site again during a browser session without actually causing a new click.  You'll see this when you track your visits if auto-tagging is turned on.  The gclid= parameter will be the same.  If it's the same, it's not a new click that you're charged for.

Re: Multiple Clickthroughs from same IP within seconds

Visitor ✭ ✭ ✭
# 9
Visitor ✭ ✭ ✭

Hi Richard,

 

I don't know if they are coming from search partners or Google searches - can you tell me how this would make a difference?

 

I only get about 7 clickthroughs per day at the current budget (and the CPCs don't vary much) and it looks to me like they are being charged for by how quickly the budget runs out - but I realize I need to investigate this in a more accurate way and I will when I have the time.........

 

I activated the 'invalid click' column and only 1 click was discounted during June.

 

Thanks for your help,

Aline


 

Re: Multiple Clickthroughs from same IP within seconds

Community Manager
# 10
Community Manager

Hi Aline, 

 

We have reached out to AdWords specialists about your issue. You should hear an update very soon.

 

Thanks for your patience,

Mini