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Multiple Campaigns with similar keywords

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# 1
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Is it possible to have two campaigns in an account with similar keywords? My client has two sites and asked me to copy keywords from one to another.

If it is possible I need to know if anyone could complain through google adwords compliance center with subject that one company have 2 ads?





1 Expert replyverified_user
Marked as Best Answer.
Accepted by MosheTLV (Top Contributor)

Multiple Campaigns with similar keywords

Rising Star
# 2
Rising Star

Hi Simab,


There is no problem with having the same keywords in different campaigns, and you will not get in any trouble.


If they are both eligible to serve an ad in the same search results, an internal "mini auction" will take place to determine which, and that one will represent your account in the wider auction of other accounts.


You won't show two ads at once.