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Multiple Ad Groups In One MCC

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

What principles would you apply to structuring Adgroups and keywords across campaigns that may relate to more than one product set, taking into account that they are all in the same MCC?

1 Expert replyverified_user

Multiple Ad Groups In One MCC

Rising Star
# 2
Rising Star

Hey SEOworx, 

 

Can you elaborate further? Are multiple accounts under your MCC offering the same product and/or bidding for the same keyword? 

Joshua, Rising Star
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Multiple Ad Groups In One MCC

Badged Google Partner
# 3
Badged Google Partner

I agree with @Joshua R - We need more information here. An MCC is used to manage multiple accounts... What's the relation between the accounts in the MCC?

Tom