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Multi Searches on Single IP

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# 1
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Hi Guys I Would Ask one Question If We are using "Standard Delivery Method" and campaign is under limited by budget then 2-3 searches happened on single Ip Address without click at 4th time ad will show or not on that IP.

is there any written note on that topic..?

1 Expert replyverified_user

Re: Multi Searches on Single IP

Rising Star
# 2
Rising Star
Hi Majid,

Irrespective of the delivery method, ads would show for searches from a single IP, unless AdWords system want to prevent an impression to that IP. This is based on factors like browsing pattern, If a user hasn't clicked an ad shown multiple times on searches and if this trend continues, ads would eventually stop showing to that user. Similar to the situation when you aren't able to see your own ad on Google. However, this behavior isn't related to delivery method of the campaign.

Good luck,
Sumanth
Sumanth Sridhar

Re: Multi Searches on Single IP

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# 3
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Thanks Sumanth,

But one more question comes if it's not related to delivery method how Google shows the Ads entire day in standard delivery method while budget is limited.

Re: Multi Searches on Single IP

Rising Star
# 4
Rising Star
If the campaign's budget is good enough to accommodate all possible traffic, ads would show throughout the day. However, when budget isn't sufficient, ads show intermittently to stretch the budget for entire day. Again, there's a role of bids in this situation. Cheaper clicks would be accommodated easily as budget would allow that, but clicks with a fair amount of cost would be limited. The bottom line here is that ads wouldn't be possible for every eligible search when budget isn't sufficient. However, this doesn't relate to single IP. Ads might show to the same IP more than once, even when budget isn't sufficient.
Sumanth Sridhar

Re: Multi Searches on Single IP

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# 5
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Thanks Sumanth Shridhar. Smiley Happy