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Mobile optimization and LandingPageRelevance for desktop traffic only

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello!

Question: 

My website has desktop traffic only and low QS due to 'below average' in LP Relevance component. It's not optimized for mobile. Will LP Relevance of QS increase if I optimize my web-site for mobile? Or it doesn't matter 'cause I have no mobile traffic?

Thanks in advance.

Mobile optimization and LandingPageRelevance for desktop traffic only

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

Hey Ярослав Б,

Not having your landing page optimized for mobile will have some effect on landing page experience part of the QS.

The following link is a page from google that explains how you can improve the landing page experience - It also mentions parts about mobile.

https://support.google.com/adwords/answer/2404197

 

Mobile optimization and LandingPageRelevance for desktop traffic only

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Cedric, thanks a lot!

 

Mobile optimization and LandingPageRelevance for desktop traffic only

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭

But will LP relevance be same for mobile only and desktop only ads? Have you any case? Or Google Bot find whether website is mobile-optimized and then for every ad and every campaign Adwords looks at device targeting and gives different LP Relevance depending on mobile optimization?

 

Mobile optimization and LandingPageRelevance for desktop traffic only

Explorer ✭ ☆ ☆
# 5
Explorer ✭ ☆ ☆

I'm not actually 100% how it factors it all in, but I assume (based on the google support form) it is all lapped in together whether or not you are running ads only on mobile or desktop.