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Mobile display ads sizes

Participant ✭ ✭ ✭
# 1
Participant ✭ ✭ ✭

Hi everyone

 

I was quite sure that if you upload standard display ads in formats specified here: https://support.google.com/adwordspolicy/answer/176108?hl=en

(the ones not specified ad "mobile")

those ads would "shrink" in order to fit and thus get impressions also on smartphones and tablets.

Actually, I do have plenty of such ads (for example: 728x90, 300x250) that have been shown on such devices.

 

But then, I don´t get why or what the great benefit would be to create ads in formats specified as "mobile banner" on page referred above or on this page: https://support.google.com/adwordspolicy/answer/176117?hl=en

 

 

Re: Mobile display ads sizes

Collaborator ✭ ☆ ☆
# 2
Collaborator ✭ ☆ ☆
I think the major benefit is that the mobile banner ad will be given preference over standard banner ads (desktops) when shows on Mobile devices.

Re: Mobile display ads sizes

Top Contributor Alumni
# 3
Top Contributor Alumni
Hi David,
To add to Ahmed's answer - I think another benefit of having mobile specific Ads is that they'll render better, and probably serve more Impressions, when sites are optimized specifically for mobile phones and tablets.

Re: Mobile display ads sizes

Participant ✭ ✭ ✭
# 4
Participant ✭ ✭ ✭

I wonder...

Funny enogh, I´ve got one campaign, only targeting mobile ad tablet (it´s an app-download campaign) that has ads in multiple formats. Amongst them 300x250, 320 x 480 and (mobile ad formats) but of 145 000 impressions, the only ad that have had any impressions is 728 x 90.

Re: Mobile display ads sizes

Participant ✭ ✭ ✭
# 5
Participant ✭ ✭ ✭
It´s also a bit confusing that this page: https://support.google.com/adwords/answer/1722057?hl=en
only includes a few formats that actually can show in tablets and mobiles.