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Mobile Search to Mobile Search Installs

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# 1
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Has anyone tried running Mobile Search completely to drive App Installs & App Engagement and not send traffic to the mobile website? Is it a recommended practice?

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Re: Mobile Search to Mobile Search Installs

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# 2
Rising Star
Hi there,

This depends on which one you'd like to promote. There are businesses moving completely to an App model these days and written off their website, both desktop & mobile. It would make sense to do that if your business is moving totally to an App model.

In case you're planning to use both (website & App) I'd suggest promoting both. You can allocate budget (between mobile site and app) based on how important each one is for your marketing strategy.

Sumanth
Sumanth Sridhar