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Mobile AD showing on every device beside IOS?

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello, i am experiencing some weird issue, i am running a campaign targeting only mobile devices

The  AD  IS showing on every device beside IOS -

 

I used -100% for desktop

+350% Bid for Mobile devices

Search Network only

CTR Around 20%

No other advertisers on that keywords

Keywords QS  7 - 8/10

 

The ad is showing on all devices Android, Blackberry, Windows Phone - verified using the preview tool and with actual random people.

But not on IOS.

 

When previewing IOS i just get:

"Your keyword isn't triggering ads to appear on Google right now due to a low Ad Rank. Ads are ranked based on your bid and Quality Score."

 

I am a bit lost about that, How can this be?  I even put a 20x higher bid just for testing, but still won't show on IOS.

 

Any advice? Does IOS requires less words in the ad? different format or something else i am missing?

 

Thanks in advance

1 Expert replyverified_user

Mobile AD showing on every device beside IOS?

Explorer ✭ ☆ ☆
# 2
Explorer ✭ ☆ ☆

@talprihar I guess there is a very high competion on the auction . However there is no special treatment for IOS Device . 

 

Work more on your Quality Score . Cheers! 

Mobile AD showing on every device beside IOS?

[ Edited ]
Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Thanks for the reply But.... there is no SINGLE competitor in those keywords,  also its shows perfectly on every device but IOS so it can't really be that i have competition on Iphone but not on Android? It doesn't really work like that...

 

I am still a bit lost Smiley Happy

Mobile AD showing on every device beside IOS?

Top Contributor
# 4
Top Contributor

@talprihar

It sounds that indeed to are bidding  too low;

Have you checked the average CPC  advertisers have paid for the same keywords using the keyword planner? This could give some idea about    the range of the bids.

https://support.google.com/adwords/answer/3022575?hl=en

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Mobile AD showing on every device beside IOS?

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭

How can i bid too low if the Ad APPEAR on every device but on IOS? there is no option to bid specifically on IOS (also as i said, i put 20x than my bid just to test, and same i did check the planner and my testing bid was still significantly higher)

 

I think i got this sorted by changing some location settings and some search network, still following, but i am able to see the ad now on all devices - in real world,  preview tool shows nothing (also got clicks and conversions).

 

Thanks for the reply though

Mobile AD showing on every device beside IOS?

Top Contributor
# 6
Top Contributor

Is this a search campaign or a display campaign? In a display campaign you can target by operating system.

https://support.google.com/adwords/answer/7101715?hl

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Mobile AD showing on every device beside IOS?

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭

Hi Moshe,

 

This is search campaign though not display, thanks for that info i did noticed that earlier, so far its working again though. For future reference:

 

When i changed from:

 

 

To :

 

People in, searching for, or who show interest in my targeted location (recommended)

 

It was back on IOS as well as everywhere else. Have no idea why.

 

Thanks for the help