Max or Target CPA ?? Help
I read my time what adwords expain about both option, but I dont understand.
What I need is to set a CPA that to reach, for example $3.
I dont care if Keywords have a CPA higher than $3, but YES I need that the "Ad Group" have a average CPA of $3 per conversion.
Also, I would like to know how many conversion is the IDEAL to turn ON the CPA bidding. I know that 15 is ok for adwords, but many times when I set the CPA ON with the suggest it CPA cost, the traffic goes down and also the quantity pf conversion comparing with last days.
Re: Max or Target CPA ?? Help
Choose Target CPA, as Maximum CPA will be a retired feature soon
In the coming months, we'll be removing the ability to set a max CPA bid in a campaign. Soon after, we'll begin to automatically switch campaigns that are still using max CPA bidding to target CPA bidding