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Max or Target CPA ?? Help

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# 1
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Hello.

 

I read my time what adwords expain about both option, but I dont understand.

 

What I need is to set a CPA that to reach, for example $3.

 

I dont care if Keywords have a CPA higher than $3, but YES I need that the "Ad Group" have a average CPA of $3 per conversion.

 

Also, I would like to know how many conversion is the IDEAL to turn ON the CPA bidding. I know that 15 is ok for adwords, but many times when I set the CPA ON with the suggest it CPA cost, the traffic goes down and also the quantity pf conversion comparing with last days.

 

Thanks.

 

Isa

 

 

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Marked as Best Answer.
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Accepted by topic author Isadora R
September 2015

Re: Max or Target CPA ?? Help

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# 2
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Choose Target CPA, as Maximum CPA will be a retired feature soon

 

https://support.google.com/adwords/answer/2472713?hl=en

 

In the coming months, we'll be removing the ability to set a max CPA bid in a campaign. Soon after, we'll begin to automatically switch campaigns that are still using max CPA bidding to target CPA bidding

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Marked as Best Answer.
Solution
Accepted by topic author Isadora R
September 2015

Re: Max or Target CPA ?? Help

Collaborator ✭ ✭ ✭
# 2
Collaborator ✭ ✭ ✭

Choose Target CPA, as Maximum CPA will be a retired feature soon

 

https://support.google.com/adwords/answer/2472713?hl=en

 

In the coming months, we'll be removing the ability to set a max CPA bid in a campaign. Soon after, we'll begin to automatically switch campaigns that are still using max CPA bidding to target CPA bidding

Re: Max or Target CPA ?? Help

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# 3
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Thanks Adrian. Target should be the solution.