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Max conversions dragging behind max clicks in experiment - normal?

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hey everyone, been running a 1 month experiment comparing max clicks to max conversions. I did unfortunately have to move some keywords around before the experiment (combined 2 campaigns) so I lost all preexisting data/stats.

 

3 weeks into the experiment, max clicks is kicking the crap out of max conversions (original = max conversions):

Adwords support says I need at least 2 months after the initial learning week to get accurate results.

 

Any other suggestions or similar experiences? Currently planning to re-run the experiment for another month.

1 Expert replyverified_user

Max conversions dragging behind max clicks in experiment - normal?

Top Contributor
# 2
Top Contributor

Hi @Pat M;

The results are not yet conclusive (i.e statistically significant). I would let the experiment run further,

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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