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Max CPC = Est. top Page bids

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi Everyone,

I am using google Adwords for my Ads, I have increased my Keywords Max CPC to Est. top Page bid but My ads are still showing on Ad position below 3.

Can you please tell me the reason for this.

2 Expert replyverified_user
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Accepted Solutions
Marked as Best Answer.
Solution
Accepted by topic author AdLift M
September 2015

Re: Max CPC = Est. top Page bids

Top Contributor
# 2
Top Contributor
Hi Adlift,

Welcome to the community..!

Top page bid estimate is just a guideline to make your bidding decision.

It is not a guarantee about your ad position.

As per the help article - Keep in mind that this estimate is a guideline, based on your keyword's Quality Score and recent advertiser competition, and it applies to search queries exactly matching your keyword. It isn’t a guarantee about your where your ad will appear.

Find more information in the link.

https://support.google.com/adwords/answer/2472742

Deepak

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author AdLift M
September 2015

Re: Max CPC = Est. top Page bids

Badged Google Partner
# 4
Badged Google Partner
Hi AdLift,

In addition to what others said, note that the top page bid might also be a moving target based on how your competitors are reacting (sometimes automatically) to your higher bids.

If reaching the top of the page is your goal, it could be interesting to have a look at flexible bidding strategies using target search page locations and in this case top of search page.

With a bid strategy like that you can set a maximum CPC and adwords will automatically set your bids equal to the top of first page estimate, but equal or below the max. CPC you set.

For more information: https://support.google.com/adwords/answer/2979071?hl=en-GB&ref_topic=3122863

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author AdLift M
September 2015

Re: Max CPC = Est. top Page bids

Explorer ✭ ☆ ☆
# 8
Explorer ✭ ☆ ☆
Hello Adlift,

Another thing that might help you understand position and CTR better is a traffic segmentation "Top vs Other"

In the campaign view, click on Segment button (it's just right to All enabled campaigns) -> Top vs Other. Now you will see CTR on adspots 1 to 3 compared to CTR on adspots 4-11.

- What's the CTR for top 3?
- What's the CTR for 4-11?
- Do you have a lot of impressions in 4-11 bracket?

If you have decent CTR on top 3 and a lot of impressions in 4-11, then raising CPC slowly might help you. If CTR on top 3 spots is still very low, I would stop everything and make sure I follow all the guidelines, tips and tricks to increase CTR. Only after I would restart campaigns

Also, are you using broad keywords or exact match keywords? If you use broad tarteging there may be a lot of unrelated keywords triggering your ads - and bring low CTR. Search more about how to exclude and split into exact match.

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Solution
Accepted by topic author AdLift M
September 2015

Re: Max CPC = Est. top Page bids

Top Contributor
# 10
Top Contributor

Hi AdLift,

 

In Addition to the great Point Received by Remus ZoicaSmiley Happy

 

I Would add some more point here, If your campaigns has Google Analytics(GA) enabled, then can see the keywords exact positions where a users clicks on your ads, As adwords does not give the actual Keyword positions of the click.

 

So go to the 

GA>Traffic Source>Advertising>Adwords>Keyword Positions>

 

Then Click on the Particular Keywords and it will show you the exact Keywords Positions, where users have clicked on your ads. then You can Optimize your campaigns Accordingly to improve the CTR.

 

Report look like this:-

GA Keyword.png

 

Hope this will help you!

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author AdLift M
September 2015

Re: Max CPC = Est. top Page bids

[ Edited ]
Collaborator ✭ ✭ ✭
# 11
Collaborator ✭ ✭ ✭

Also to share my experience : increasing CTR is about going to the Ads tab and spotting Ads with a low CTR , deleting them to keep only successful Ads, and making new ones just like the successful ones. It is not only the keyword that is getting a low CTR it is the pair Keyword+Ad .

 

Some Ads can have 1000 impressions and 3 clicks (CTR of 0.3%) because they do not attract attention , some can have 1000 impressions and 50 clicks (CTR of 5%) . You can also use the Segement= Keyword/Placement in the Ads tab to see exactly what pair works best.

 

Getting a good CTR is almost an emotional issue for specialists. This explains the beautiful team work that you see here ,in  the replies

 

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author AdLift M
September 2015

Re: Max CPC = Est. top Page bids

Top Contributor
# 2
Top Contributor
Hi Adlift,

Welcome to the community..!

Top page bid estimate is just a guideline to make your bidding decision.

It is not a guarantee about your ad position.

As per the help article - Keep in mind that this estimate is a guideline, based on your keyword's Quality Score and recent advertiser competition, and it applies to search queries exactly matching your keyword. It isn’t a guarantee about your where your ad will appear.

Find more information in the link.

https://support.google.com/adwords/answer/2472742

Deepak

Re: Max CPC = Est. top Page bids

Collaborator ✭ ✭ ✭
# 3
Collaborator ✭ ✭ ✭

In addition to the excellent advice that you received, when this happened to me , after some reading I realised that the avg. pos. 3 is just an average. For example from 1000 impressions , 500 impressions can show the Ad on position 2 , 500 can be on position 4, and the resulting average position is 3.0 , so it doesn't mean that increasing the bid did not work, it just doesn't work for all impressions.

Marked as Best Answer.
Solution
Accepted by topic author AdLift M
September 2015

Re: Max CPC = Est. top Page bids

Badged Google Partner
# 4
Badged Google Partner
Hi AdLift,

In addition to what others said, note that the top page bid might also be a moving target based on how your competitors are reacting (sometimes automatically) to your higher bids.

If reaching the top of the page is your goal, it could be interesting to have a look at flexible bidding strategies using target search page locations and in this case top of search page.

With a bid strategy like that you can set a maximum CPC and adwords will automatically set your bids equal to the top of first page estimate, but equal or below the max. CPC you set.

For more information: https://support.google.com/adwords/answer/2979071?hl=en-GB&ref_topic=3122863

Re: Max CPC = Est. top Page bids

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆
I love the other comments. One other thing to note, is that if you are at position 3, then you are at the top of page. Just not the top of top of page.

Re: CTR is Low

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Hi Everyone,

Thanks for your reply on Est top page bid Vs Top page CPC. In this case I have to use Bid strategy "Target Search Page Location". I will use it in future.

I used the Bid Strategy to Maximize Clicks but my CTR is still low. CTR of my Account is below 0.7% and we deals in Education loans refinance & New Student loans.

Please help me to improve CTR for my account.

Thanks

Re: Max CPC = Est. top Page bids

Collaborator ✭ ✭ ✭
# 7
Collaborator ✭ ✭ ✭

My guess for the low CTR in a Search campaign is that you are also using "Search Partners" once you uncheck that option in the settings your CTR will be reported only for the Google Search engine , otherwise it is an average.

 

Also it could be that you have opted in for Search and Display. The Display network has a low CTR because people there are not Searching for services or products , they are just browsing and your Ads are drawing their attention from time to time.

 

Marked as Best Answer.
Solution
Accepted by topic author AdLift M
September 2015

Re: Max CPC = Est. top Page bids

Explorer ✭ ☆ ☆
# 8
Explorer ✭ ☆ ☆
Hello Adlift,

Another thing that might help you understand position and CTR better is a traffic segmentation "Top vs Other"

In the campaign view, click on Segment button (it's just right to All enabled campaigns) -> Top vs Other. Now you will see CTR on adspots 1 to 3 compared to CTR on adspots 4-11.

- What's the CTR for top 3?
- What's the CTR for 4-11?
- Do you have a lot of impressions in 4-11 bracket?

If you have decent CTR on top 3 and a lot of impressions in 4-11, then raising CPC slowly might help you. If CTR on top 3 spots is still very low, I would stop everything and make sure I follow all the guidelines, tips and tricks to increase CTR. Only after I would restart campaigns

Also, are you using broad keywords or exact match keywords? If you use broad tarteging there may be a lot of unrelated keywords triggering your ads - and bring low CTR. Search more about how to exclude and split into exact match.

Re: CTR is Low

Top Contributor
# 9
Top Contributor
HI Adlift,

In addition to the above reply that you have already received:-
In order to to Increase the CTR, you can adopt the following strategy:-
1.) Add DKI in your AdS.
2.) Use Site link.
3.) You can also used the review extension you have a published good review about your website.
Please follow the below Review Extension Tutorial for more info:-

http://adwords.blogspot.in/2013/06/review-extensions-new-dont-take-our.html

4.) Run the Search Query Report and find the best keywords and worst keywords and add them as a positive and negative respectively in your campaigns.

This will help you to improve the CTR.
--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’
Marked as Best Answer.
Solution
Accepted by topic author AdLift M
September 2015

Re: Max CPC = Est. top Page bids

Top Contributor
# 10
Top Contributor

Hi AdLift,

 

In Addition to the great Point Received by Remus ZoicaSmiley Happy

 

I Would add some more point here, If your campaigns has Google Analytics(GA) enabled, then can see the keywords exact positions where a users clicks on your ads, As adwords does not give the actual Keyword positions of the click.

 

So go to the 

GA>Traffic Source>Advertising>Adwords>Keyword Positions>

 

Then Click on the Particular Keywords and it will show you the exact Keywords Positions, where users have clicked on your ads. then You can Optimize your campaigns Accordingly to improve the CTR.

 

Report look like this:-

GA Keyword.png

 

Hope this will help you!

 

 

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’