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Manual bidding Vs Auto bidding, which one is better

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

I have too many account to take care of, May I know if Manual bid or auto bid better in term of efficiency, cPC.

1 Expert replyverified_user

Manual bidding Vs Auto bidding, which one is better

Top Contributor
# 2
Top Contributor

Auto-bidding is of course more efficient. Auto-bidding for getting the most clicks generally works well all of time, although it works better when there is some historical data already there. For CPA bidding, ideally you are getting lots of conversions every day. 

 

I work on hundreds of accounts, and I prefer manual bidding where data is sporadic - say 10 clicks a month and one conversion for a keyword. I prefer auto-bidding where there is lots of data, say 10 clicks and one conversion per day for a keyword.