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Manual CPC + Enhanced CPC enabled vs. Flexible Enhanced CPC strategy

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Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Currently, it is possible to enable CPC enhancements on campaign level in two ways:

1) setting bidding strategy to: Manual CPC + Enable Enhanced CPC option

2) or attaching flexible Enhanced CPC strategy (from shared library)

 

The question is: are there any differences between them? I mean: differences in how AdWords engine will work with each of them while auto-adjusting bids?

 

Best regards,

Robert.

1 ACCEPTED SOLUTION

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Marked as Best Answer.
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Accepted by topic author Robert R
January 2016

Re: Manual CPC + Enhanced CPC enabled vs. Flexible Enhanced CPC strate

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
There are no differences in how AdWords engine will work with each of them but flexible strategy you can attach to specific ad groups.

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Robert R
January 2016

Re: Manual CPC + Enhanced CPC enabled vs. Flexible Enhanced CPC strate

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
There are no differences in how AdWords engine will work with each of them but flexible strategy you can attach to specific ad groups.

Re: Manual CPC + Enhanced CPC enabled vs. Flexible Enhanced CPC strate

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks!