AdWords
3.9K members online now
3.9K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Manual CPC + Enhanced CPC enabled vs. Flexible Enhanced CPC strategy

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello,

 

Currently, it is possible to enable CPC enhancements on campaign level in two ways:

1) setting bidding strategy to: Manual CPC + Enable Enhanced CPC option

2) or attaching flexible Enhanced CPC strategy (from shared library)

 

The question is: are there any differences between them? I mean: differences in how AdWords engine will work with each of them while auto-adjusting bids?

 

Best regards,

Robert.

Marked as Best Answer.
Solution
Accepted by topic author Robert R
January 2016

Re: Manual CPC + Enhanced CPC enabled vs. Flexible Enhanced CPC strate

Participant ✭ ✭ ☆
# 2
Participant ✭ ✭ ☆
There are no differences in how AdWords engine will work with each of them but flexible strategy you can attach to specific ad groups.

Re: Manual CPC + Enhanced CPC enabled vs. Flexible Enhanced CPC strate

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
Thanks!