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Managed Placement Impressions WAY down

Badged Google Partner
# 1
Badged Google Partner

Hello, friends-
We run a Display managed placements campaign for one of our clients. Recently, we noticed a significant drop-off in impressions and clicks. All of the managed placement sites are showing the drop-off. Our bid is above the average CPC. Impressions were higher July 3 & 4 than they were the following week, even with the July 4th holiday.

Anyone know why this could be happening?

Thanks!
Lisa

1 Expert replyverified_user

Re: Managed Placement Impressions WAY down

Top Contributor
# 2
Top Contributor
Hi Lisa;
Try raising the bid. This sounds as a competition or seasonality.
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
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