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Lower ad position but better impression share. How can it be possible?

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# 1
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Hey guys,

 

a specific competitor has lower ad position than me meaning that he's more often at the bottom of the page but for some reasons I can't explain, his impression share is better.

 

I can't work it out to be honest....Anyone would be kind to help me out?

 

Thanks

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Marked as Best Answer.
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Accepted by topic author Grég D
August

Lower ad position but better impression share. How can it be possible?

Top Contributor
# 2
Top Contributor

Hi @Grég D,

 

A better impression share means that the ad wins the auction most of the time.

There are chances that your average position is at the top but you may loose impressions/ad auction during the time when your competitor's ads are shown, no matter at what position.

 

Your lost impressions may be due to the limited budget or due to low ad rank and competitor may get advantage of this loophole and hence, gets better impression share than yours.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’

View solution in original post

Marked as Best Answer.
Solution
Accepted by topic author Grég D
August

Lower ad position but better impression share. How can it be possible?

Top Contributor
# 2
Top Contributor

Hi @Grég D,

 

A better impression share means that the ad wins the auction most of the time.

There are chances that your average position is at the top but you may loose impressions/ad auction during the time when your competitor's ads are shown, no matter at what position.

 

Your lost impressions may be due to the limited budget or due to low ad rank and competitor may get advantage of this loophole and hence, gets better impression share than yours.


Regards
Archit, AdWords Top Contributor, Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer.’