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Low search volume for new Ads

HJL
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# 1
HJL
Visitor ✭ ✭ ✭

Hi,  I am trying to get a new Ad showing for a product which is fairly specialised and therefore one which I wouldn't expect to produce a high number of impressions.  However, because the keywords are now labelled 'low search volume' the ad won't show!  If I search Google for those keywords, then surely that should show my ad?  But no, my ad doesn't show, however ads which are not particularly relevant do show!  Do I have to sit tight and hope that if someone does search for that product, it will eventually show and in the meantime, miss out on business?

2 Expert replyverified_user

Re: Low search volume for new Ads

Top Contributor
# 2
Top Contributor
Hi,

Welcome to the Adwords CommunitySmiley Happy

Low search volume are those keywords that has very little search traffic on Google,
This means that they are not very relevant to most customers' searches and being searched frequently.For this reason, Google temporarily makes these keywords inactive so that they don't trigger your ads.

If you are facing this problems you can do any thing.
Please read more about this:-

https://support.google.com/adwords/answer/2616014?hl=en

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

Re: Low search volume for new Ads

HJL
Visitor ✭ ✭ ✭
# 3
HJL
Visitor ✭ ✭ ✭
Thanks for your response. However, the implication that because there is little search traffic then it isn't relevant to peoples searches is incorrect. Surely there are plenty of companies who have more specialised products that will have relatively few searches? If the keywords are present in the ad, then this indicates that the ad is relevant to the search and therefore it is wrong to stop showing the ads? I used the Analysis tool to search for my product and although it was displayed, it was lower than other ads which were much less relevant/not at all relevant to my search! I have tried using a broad match modified keyword to kick start the campaign but am getting alot of impressions and very few clicks - 26/21700 and, to make this worse, the report only shows 28/21700 search terms used so it is very hard for me to fine tune this campaign.

Re: Low search volume for new Ads

Visitor ✭ ✭ ✭
# 4
Visitor ✭ ✭ ✭
I hear you HJL! I am in the same boat and cannot find an answer to this problem. Even worse is that all the same competitors' ads ARE coming up but mine isn't! Did you manage to work it out.

Re: Low search volume for new Ads

Rising Star
# 5
Rising Star
Low search volume mean the amount of searches happening in Google search is low related to particular keyword, If the amount of searches got increased Your keyword will get active.

You can change the matching type of your keyword ( May be make it exact match?) and see.

Re: Low search volume for new Ads

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭
Hello Nisal, thanks for your reply.
I have tried adjusting the keyword between exact/phrase match however this does not change the 'low search volume' status. I have incorporated every similar variation as well in my campaign, however when I type in the keywords of the low search volume keyphrase, my competitors' ads come up and mine is nowhere to be seen. All my other keywords trigger the ad to come up in #1 or #2 position but this one is nowhere?!

Re: Low search volume for new Ads

Rising Star
# 7
Rising Star
Ok It can be because of this.

Eg

lets assume Someone searches for "London HotDogs" which is a a low search volume keyword, But one of your competitor has broad matching keyword called "London fast foods" Above hotdog keyword can be triggered to fast food keyword because its been set to broad match type.

Do you get what I say? it may not triggers ads directly to that low search volume keyword only.

Re: Low search volume for new Ads

Visitor ✭ ✭ ✭
# 8
Visitor ✭ ✭ ✭
Hi Nisal, I do see what you are saying and agree that that could be a trigger. However, given that in the very specific target audience that I have on google ads and having pretty much every variation of a small number of keywords related in my keywords, I can't work out why my ad is not being triggered and my competitors' ads are.
Thanks for your help anyway, you have still taught me something!

Re: Low search volume for new Ads

Rising Star
# 9
Rising Star
No worries. Let's see what others has to say Smiley Happy