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Low search volume KW & QS issues

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi folks!

 

I have a group with many Low search volume KW, why don't they show up even when the search exists?

 

On th other hand i have 3 KW with QS of 1/10, two of them are showing and the third one isn't. Why is this? is it because of IS percentage?

 

Thanks

1 Expert replyverified_user
Marked as Best Answer.
Solution
Accepted by topic author León M
September 2016

Re: Low search volume KW & QS issues

Top Contributor
# 2
Top Contributor
Hi León,

There is a lower threshold of ad rank specific to KWs below which Google will not bother to show the advert. (That's because - based on former stats - the algo thinks users will not click and they will not accrue revenue.) The formula for Ad Rank is this: QS * Bid.

3 KWs with QS=1/10. Same reason for not showing. The reason for the ones that showed might be that the algos occasionally perform tests to see if users' clicking habits are changing.

Best,
Lakatos

Low search volume KW & QS issues

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭

Delayed thanks Lakatos!

 

Low search volume KW & QS issues

Top Contributor
# 4
Top Contributor

You are welcome...Smiley Happy