AdWords
1.8K members online now
1.8K members online now
Improve your AdWords performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Low Quality Score - Still a 2 out of 10

[ Edited ]
Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

hi,

 

new to adwords... we set up an ad and did all the tips we could find to increase the qulaity score but we're still a 2 out of 10 for the keywords below..

 

we have the keywords in the ad title, ad text, website title, website homepage H1 & H2 tag, and in the URL... any ideas would be appriciated!!

 

**** the site is NSFW!!

ad #1:

Female Muscle Videos
Hot Girls with Muscle &
Sexy Female Muscle Babes
www.ilovefemalemuscle.com

links to: www.ilovefemalemuscle.com/

 

 

ad #2:

 

Girls With Muscle Videos

Sexy Girls with Muscle &

Hot Female Muscle Babe Videos

www.ilovefemalemuscle.com

links to: www.ilovefemalemuscle.com/videos

 

keywords:

female muscle
girls with muscle

1 Expert replyverified_user

Re: Low Quality Score - Still a 2 out of 10

Top Contributor
# 2
Top Contributor

Hello MarkP; Welcome;


  • Are these the only keywords  on the list that get low QS? 
  • What are  QS of the other  KWs?


It's sometimes hard to know why specific keywords, that do seem relevant, get low QS;

I looked through your landing pages; It has more pics and video links than content/ text, (Repaeting a KW several times, does not, necessarily, make it relevant)

 

-Moshe

 

Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Low Quality Score - Still a 2 out of 10

Participant ✭ ✭ ✭
# 3
Participant ✭ ✭ ✭

Hi Mark

 

What´s your CTR for the low QS keywords and what matching option are they?

Re: Low Quality Score - Still a 2 out of 10

[ Edited ]
Badged Google Partner
# 4
Badged Google Partner


Tom

Marked as Best Answer.
Solution
Accepted by Karl (Explorer ✭ ✭ ☆)
September 2015

Re: Low Quality Score - Still a 2 out of 10

Explorer ✭ ✭ ☆
# 5
Explorer ✭ ✭ ☆

Hi MarkP,

 

Some keywords are harder to manage because historically they've had lower quality scores in other advertisers' accounts.

 

I suggest you check out these 2 discussions on quality score by google specialists:

https://www.en.adwords-community.com/t5/Set-up-and-basics/Recipe-to-making-the-perfect-Quality-Score...

https://www.en.adwords-community.com/t5/Set-up-and-basics/Ingredients-of-the-Quality-Score-sauce/td-...

 

Hope this helps,

Karl