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Low Expected Clickthrough Rate for duplicate keyword

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# 1
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Hello, i'm getting a Low Expected Clickthrough Rate in a keyword that prevent it from being shown because adwords says it is duplicated.

The mentioned keyword is decision-making

I have double checked and that same keyword is not found anywhere else in the campaign..the only hypothesis i have is that adwords is detecting the keyword decision making (without hyphen) as being the same as decision-making.

Is this the reason or should i look elsewhere?

Thank you very much for your help

 

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Low Expected Clickthrough Rate for duplicate keyword

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# 2
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Hi Yari,

 

The keywords 'decision-making' and 'decision making' are indeed the same to Adwords. Hyphens and other symbols are not taking into account. So there's no need to add them both to your account. 

View solution in original post

Marked as Best Answer.
Solution
Accepted by Theresa_Zook (Rising Star)
September 2015

Re: Low Expected Clickthrough Rate for duplicate keyword

Follower ✭ ✭ ☆
# 2
Follower ✭ ✭ ☆

Hi Yari,

 

The keywords 'decision-making' and 'decision making' are indeed the same to Adwords. Hyphens and other symbols are not taking into account. So there's no need to add them both to your account. 

Re: Low Expected Clickthrough Rate for duplicate keyword

Follower ✭ ☆ ☆
# 3
Follower ✭ ☆ ☆
Ok SanneB thanks for you quick reply. So even something like
[decision making]
is the exact same thing as
[decision-making]
?

Re: Low Expected Clickthrough Rate for duplicate keyword

Top Contributor
# 4
Top Contributor
Simple answer: Correct!
Moshe, AdWords Top Contributor , Twitter | Linkedin | Community Profile | Ad-Globe
Did you find any helpful responses or answers to your query? If yes, please mark it as the ‘Best Answer’

Re: Low Expected Clickthrough Rate for duplicate keyword

Follower ✭ ☆ ☆
# 5
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Thank you very much, you both have been very helpful!

Re: Low Expected Clickthrough Rate for duplicate keyword

Visitor ✭ ✭ ✭
# 6
Visitor ✭ ✭ ✭

Good

Low Expected Clickthrough Rate for duplicate keyword

Visitor ✭ ✭ ✭
# 7
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Please Send Me Any Ad word Contact No I   talk in Urdu Please

 

Re: Low Expected Clickthrough Rate for duplicate keyword

Top Contributor
# 8
Top Contributor

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