Low Budget Utilization-How it Impacts
My Client Kept the budget around lacks but it spending in thousands,neither he want to make any changes in account(Like Increasing CPC, Keywords and Stuff), How I should convince him saying that How Low Budget Utilization can impact the Performance of Campaign.
I only want to keep the daily budget 20% more than what is currently spending. But Client has kept 50% Increased daily budget what its spending currently.
Kindly suggest tips how I should convince the clients so that he can reduce the budget accordingly.
Re: Low Budget Utilization-How it Impacts
Well it is always hard to explain clients regarding such cases.
One thing you can do is adding Search Lost impression share (budget) column and try to explain how many opportunities he is loosing due to limited budgets. Also you can talk about how much advantage and potential business your competitors receiving due to limited budgets.