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Low Ad Rank showing for the Keywords ?

[ Edited ]
Google Employee
# 1
Google Employee

Hi AdWords Community!


You may find that the Keyword diagnostic information, or the Ad Preview tools is saying: Your keyword isn't triggering ads to appear on google right now due to a low ad rank. ads are ranked based on your bid and quality score.

Screen Shot 2015-07-02 at 3.52.01 PM.png

The messaging relates to low ad rank and which is the very basis of the AdWords Ads Auction. The main components of Ad Rank are your bids, the quality of your ads, and website, as well as the expected impact of extensions and other ad formats. If you want to try to boost your position, you'll need to beat your competitors with quality, bid amounts, or a mixture of both.


Watch Hal Varian, Google's chief economist explain you the auction dynamics!


Why is this messaging showing?


The message indicates that based on the current level of competition the keywords is not able to trigger the ads as the quality score and the bids are low and hence, not competitive enough.


Get Bid Ideas and Estimates:


The estimated first page bid (Est. first page bid) amount approximates the cost-per-click (CPC) bid needed for your ad to reach the first page of Google search results when a search query exactly matches your keyword. This estimate is based on the Quality Score and current advertiser competition for that keyword. Learn More here.


Quality Score Tips:


Having a high Quality Score means that our systems think your ad and landing page are relevant and useful to someone looking at your ad. You can find out your Quality Score for any of your keywords. You'll be able to see ratings for expected clickthrough rate, ad relevance, and landing page experience in the above screenshot.


Improve the linkage and relevance between the keywords, ad text and the final landing page content. A seamless journey for the user from the time he types in a search phrase, is gauged through the Quality Score!


-Use Keyword Matching Options

-Work on your ad text with Keyword Insertion and Call-to-actions

- Improve Landing Page Experience


Unable to find your Ad on Live Search ? Here is how to find your ad...


Your ad position is effected by various factors such as the location, device, IP address and surely the overall level of competition and thus, the ad may not trigger for every search. That's why searching for your own ad on Google isn't a reliable way. This can negatively impact the performance by building up the impression count but no clicks, leading to a low CTR (click-through rate) and hence, low chances of winning the ad auction.


Instead, I suggest that you use the Ad Preview and Diagnosis Tool to see your ad as it appears in Google search results. This will also give you the reason for the ad not triggering in case of ad rank issues, the above details should help.


I hope this helps, and let us know via a reply comment if you have any more questions. Enjoy Smiley Happy


- Niharika


2 Expert replyverified_user

Re: Low Ad Rank showing for the Keywords ?

Community Manager
# 2
Community Manager
Thanks for sharing Niharika!