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Lost IS (budget)

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hi,

I got  "> 90%" as display campaign lost impression share. please can you explain me this?

1 Expert replyverified_user
1 ACCEPTED SOLUTION

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Marked as Best Answer.
Solution
Accepted by topic author Malsha A
November 2015

Re: Lost IS (budget)

Rising Star
# 6
Rising Star
Ok technically you only get 10% of impression share for your current budget so you should make the calculation for 100%

10% - USD 500
100% - USD 5000

but as i mentioned earlier this wouldn't be a wise approach in a display marketing campaign

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Re: Lost IS (budget)

Rising Star
# 2
Rising Star
Hi Malsha,

That mean due to your budget restrictions you are losing 90% impression share. I don't think you should worry too much about it because,

1. You are talking about a display campaign here. Depending on your targeting your available impression share can be massive and unless you have "unlimited" budget it's not the best thing to achieve 100% ( Well 100 is not possible but somewhere close) impression share on display


I think you should consider narrowing down your display targeting method if you have limited budgets. This will help to reach more focused audience related to your campaign objectives.

Re: Lost IS (budget)

Visitor ✭ ✭ ✭
# 3
Visitor ✭ ✭ ✭
if my budget is $500 per month, how much i have to increase to reduce Lost IS

Re: Lost IS (budget)

Rising Star
# 4
Rising Star
I'm sorry but the question is bit confusing.

How much you are spending now ?

Re: Lost IS (budget)

Visitor ✭ ✭ ✭
# 5
Visitor ✭ ✭ ✭
i'm spending $500 per month for display campaign
Marked as Best Answer.
Solution
Accepted by topic author Malsha A
November 2015

Re: Lost IS (budget)

Rising Star
# 6
Rising Star
Ok technically you only get 10% of impression share for your current budget so you should make the calculation for 100%

10% - USD 500
100% - USD 5000

but as i mentioned earlier this wouldn't be a wise approach in a display marketing campaign

Re: Lost IS (budget)

Visitor ✭ ✭ ✭
# 7
Visitor ✭ ✭ ✭
Thanks Nisal