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Looking for better advice in Keyword Insertion for Campaign !

Follower ✭ ✭ ☆
# 1
Follower ✭ ✭ ☆

Hi,

 

I have created keyword insertion text ad for my ad group. The ad is is following:

  • {KeyWord:Cars}
  • Purchase New and Old Cars
  • For Best Deal, Call Now!
  • www.xyz.com

 My concern is that , i wanna know how i improve this add for visitor point of view and getting more clicks.Another thing is that here i am using keyword insertion and i am using all three type of keywords like broad,exact,phrase in my ads,So when user triggered on keyword what exactly happen with in this ad and if the lenght of keyword is more than 25 characters then which results appears,why?

 

Thanks in advance..!!

1 Expert replyverified_user

Re: Looking for better advice in Keyword Insertion for Campaign !

Top Contributor
# 2
Top Contributor

Hi Rachit,

 

>> .. getting more clicks ...  <<

 

How many clicks you accrue also depends on the keywords and the bids. The typical issue with keyword insertion is not too few clicks but too many clicks.  

 

> ... when user triggered on keyword what exactly happen ...<<

 

When the ad shows, the keyword accruing the impression will be the headline. If it is too long the word Cars will replace it.

 

Best,

Lakatos

Re: Looking for better advice in Keyword Insertion for Campaign !

[ Edited ]
Follower ✭ ✭ ☆
# 3
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^^this is right - and an ad that simply says "Cars" in the headline is unlikely to attract worthwhile visitors.

 

Try and make the default headline a catch all as much as possible - so maybe something like Quality Cars for Sale

Re: Looking for better advice in Keyword Insertion for Campaign !

[ Edited ]
Follower ✭ ✭ ☆
# 4
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One other small thing... add a period to the end of the first desriptive line - this will allow Google to add that as an extension ot the title line when the ad appears in the top positions.

Re: Looking for better advice in Keyword Insertion for Campaign !

[ Edited ]
Follower ✭ ✭ ☆
# 5
Follower ✭ ✭ ☆

Hey rachitgupta

 

One thing, I would be very causious/aware of using keyword insertion with broad match and phrase match.  If there is another unrelated keyword that triggers your ad it will cost you a lot of money. 

 

For example:

(I play the violin)

 

Broad Match Keyword:

violin pickup for sale

 

 

{KeyWORD:Violin Mic Pickup}

Shop Pickups Today!

Great Prices and Free Delivery

www.XYZ.com/Pickups

 

Your ad my trigger for "pickup trucks for sale"

 

The ad would look like this:

 

Pickup Trucks For Sale

Shop Pickups Today!

Great Prices and Free Delivery

www.XYZ.com/Pickups

 

If I were looking for a pickup truck I would probably click on it.

 

If you want to see a working example of this Google: mic pickup for sale