AdWords is now Google Ads. Our new name reflects the full range of advertising options we offer across Search, Display, YouTube, and more. Learn more

Ads
1.9K members online now
1.9K members online now
Improve your Google Ads performance and boost your ROI, CTR, and Quality Score
Guide Me
star_border
Reply

Looking For: Industry Benchmark Data for Display Engagement

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello -

 

I'm looking for industry benchmark data on display engagement campaigns, specifically for lightbox ads, including the following metrics. 

  • Engagement Rate
  • Engagement Time
  • Expansion Rate
  • Avg. CPE

Any resources or information would be much appreciated - Thank you!

1 Expert replyverified_user
1 ACCEPTED SOLUTION

Accepted Solutions
Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February 2017

Looking For: Industry Benchmark Data for Display Engagement

Top Contributor
# 2
Top Contributor

Hi @Charlotte F,

 

I would suggest to pls search the case study in thinkwithgoogle.com. 

Also, contact your Google representative on regarding this. They will provide you the industry trends that you want.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’

View solution in original post

Marked as Best Answer.
Solution
Accepted by MosheTLV (Top Contributor)
February 2017

Looking For: Industry Benchmark Data for Display Engagement

Top Contributor
# 2
Top Contributor

Hi @Charlotte F,

 

I would suggest to pls search the case study in thinkwithgoogle.com. 

Also, contact your Google representative on regarding this. They will provide you the industry trends that you want.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
Did you find any helpful responses or answers to your query ? If yes, please mark it as the ‘Best Answer’