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Looking For: Industry Benchmark Data for Display Engagement

Visitor ✭ ✭ ✭
# 1
Visitor ✭ ✭ ✭

Hello -

 

I'm looking for industry benchmark data on display engagement campaigns, specifically for lightbox ads, including the following metrics. 

  • Engagement Rate
  • Engagement Time
  • Expansion Rate
  • Avg. CPE

Any resources or information would be much appreciated - Thank you!

1 Expert replyverified_user
Marked as Best Answer.
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Accepted by MosheTLV (Top Contributor)
February 2017

Looking For: Industry Benchmark Data for Display Engagement

Top Contributor
# 2
Top Contributor

Hi @Charlotte F,

 

I would suggest to pls search the case study in thinkwithgoogle.com. 

Also, contact your Google representative on regarding this. They will provide you the industry trends that you want.

--Rakesh Kumar, AdWords Top Contributor , Twitter | Linkedin | Community Profile
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