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Long tail Keywords

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# 1
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Dear All,

 

  I'm Running one search campaign last 15days, Yesterday i pull my search term report am received more impression from long tail keywords. Kindly give suggestion how to exclude this keywords.

 

Please tell me how this long tail keywords serve more impressions with out use long tail keywords.

 

Regards,

Kalirajan.S

 

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Accepted by topic author Kalirajan
September 2015

Re: Long tail Keywords

[ Edited ]
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# 2
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Hello Kalicharan,

Either go with Exact Match option or add those as Nagative keywords, if you dont want to show your ad for those keywords.

For you second question, Please understand When you use broad match, your ads automatically run on relevant variations of your keywords, even if these terms aren't in your keyword lists.