Long Tail Keywords For Adwords
I am into adwords lately and I am doing this SEO campaign for my company.
1 ) Can anyone suggest what kind of keyword match would actually be helpful turn more conversions.? Presently I have started with broad and broad modifier but they seems to be too broad. Exact match are expensive.
2) Does long tail keywords helps ?
Re: Long Tail Keywords For Adwords
(1 The ultimate best way to determine this is the general rule also applicable in SEO: "TEST and FAIL"...
(2 You missed out on the Phrase match which happens to be the most popular match type being used, this match type is kind of an in between the broad and exact match, targeting the exact match even when it's part of a phrase.
(3 Long tail are useful, but - different than SEO - if not many users are looking for the long tail keyword, it will of course not be displayed, and Google will display a short message saying: Low search volume, Also, you may miss out on potential customers so it's a short term gain but a long term lose of the battle.
Hope this helps.