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Location targeting

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# 1
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I have recently taken over an adwords account. I have discovered each campaign targets the UK, but also targets (within 20 miles of 2 cities). I am not sure how the localisation of these 2 cities enhances the campaigns if it is also already UK based although they are getting separate sales. Google has advised I leave as is but its bugging me!! Any advice please? 

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Accepted by topic author Melissa B
September 2015

Re: Location targeting

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# 2
Top Contributor

Hi Melissa,

 

Just wondering whether the 2 cities you are referring here are outside of UK or within UK. It's because both location targeting you are explaining here are different types of targeting i.e. one is targeting by country and other includes radius targeting across 2 cities.

 

Pankaj

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Marked as Best Answer.
Solution
Accepted by topic author Melissa B
September 2015

Re: Location targeting

Top Contributor
# 2
Top Contributor

Hi Melissa,

 

Just wondering whether the 2 cities you are referring here are outside of UK or within UK. It's because both location targeting you are explaining here are different types of targeting i.e. one is targeting by country and other includes radius targeting across 2 cities.

 

Pankaj